Welcome to EFS Advisory Services, where beauty and wellness brands go to grow. Founded by industry veteran Emma Froelich-Shea, our consulting practice is dedicated to providing the services that will help brands fuel their most ambitious expansion plans.

Whether you're a startup looking to establish a foothold in the market or an established brand seeking to redefine your strategy, EFS Advisory is your partner in success. We offer tailor-made solutions, actionable insights, and hands-on guidance to help you navigate the complexities of the industry and drive accelerated sales growth.

Our approach is rooted in Emma’s her deep understanding of consumer behavior, emerging trends, and the beauty and wellness landscape. As born competitors, we leverage 25 years of successful operational experience and deep-rooted understanding of institutional funding to help our clients achieve success.

Contact us at EFS Advisory. Together, let's unlock the full potential of your brand and pave the way for your unparalleled success.